Episode 32

August 28, 2025

00:42:57

Building Your Personal Brand Through PR with Chrissy Bernal

Building Your Personal Brand Through PR with Chrissy Bernal
Societygal Podcast
Building Your Personal Brand Through PR with Chrissy Bernal

Aug 28 2025 | 00:42:57

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Show Notes

In this empowering episode of the Societygal Podcast, we welcome Chrissy Bernal, CEO of Be a Better Brand, a brand architecture and PR agency. Chrissy shares her incredible journey from managing her twin daughters' global media attention to building her own successful PR business. With 17 years of foresight in personal branding, Chrissy reveals why every woman entrepreneur needs to separate their personal brand from their business and why third-party validation through PR is more powerful than social media following.

What we talked about:

  • Why Chrissy bought her family's domain names 17 years ago and how it changed everything when her unique twins went viral globally
  • The critical difference between personal branding and business branding, and why you need both to scale successfully
  • How PR provides third-party validation that social media can't match - and why one magazine feature beats 100K followers
  • The brand architecture process: defining your audience, transformation statement, and core messaging before going public
  • Strategic PR planning: where to find your audience and craft pitches that actually get responses
  • The relationship-driven nature of modern PR and why AI pitches can get you blacklisted
  • How to start your PR journey even without a large social media following

MEET CHRISSY:

Chrissy Bernal is the CEO of Be a Better Brand, a brand architecture and PR agency that crafts every aspect of brands like architecting a house. With 17 years of experience in personal branding, Chrissy got her start when her identical twin daughters - one with primordial dwarfism and one without - became global media sensations at age 10. Featured on ABC's 20/20, Anderson Cooper, Inside Edition, and media outlets across Germany, France, Australia, and the UK, Chrissy learned firsthand the power and pitfalls of sudden media attention. After a frustrating experience with traditional PR agencies, she took control of her daughters' brand management and discovered her passion for helping others build magnetic brands. Her twins, now 27, both have successful personal brands, and Chrissy has expanded her expertise to help female entrepreneurs build sustainable visibility strategies that attract opportunities rather than chasing them.

REACH OUT TO CHRISSY:

Website: https://beabetterbrand.com/
Instagram: https://www.instagram.com/chrissybernal/
LinkedIn: https://www.linkedin.com/in/chrissybernal/
Podcast: https://podcasts.apple.com/us/podcast/finally-seen/id1823745851

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